Costa Bingo is noticing a trend. Online bingo players, especially in the United Kingdom, are making the switch from paid online bingo sites to free online bingo sites. Guess which one costabingo.com is. Well, it’s mostly free. In any case, Costa Bingo has decided to take its venue to a more mainstream audience in hopes of acquiring new players. They have launched a full scale television add campaign in the United Kingdom. They are pushing their “Play for Free, Win Real Cash!” slogan. This is a major step for an online gaming site hoping to keep up with other big name poker and gambling sites.
The advertisement has been featured during commercial break of some of Britain’s favorite television shows like, Coronation Street, Jerry Springer, This Morning, America’s Next Top Model, Who Wants to be a Millionaire and many others. It is an animated spot in which their main spokes-figure, Sunny, shouts the praises of the online bingo site and then says, “That’s Massive!”
The Operations Manager for Costa Bingo, Debbie Gent, stated, “Our popularity has increased dramatically over the past few months and we are optimistic that our TV advertising will take costabingo.com and free online bingo to the next level.” She continued, “Free bingo is a fantastic way for users to experience the highest level of bingo gameplay online without the financial risk that plagues pay-to-play operators. We are seeing more and more players make the jump from paid bingo sites to Costa Bingo purely because of the high quality entertainment on offer and the massive jackpots which we regularly pay out to our winners. Our TV advertising helps to further raise the awareness of free bingo and we are confident many more players will start making the move to costabingo.com in the near future.”
Costa Bingo is counting on it. They feel that by reaching out to the television audience they can attractive a loyal cliental for the online bingo site.
