One of the most anticipated events in the online casino industry is the annual International Gaming Expo held in Earls Court, London. This is the convention where online casinos, affiliates, and providers network and show off their products and new ideas. The most anticipated event of the International Gaming Expo is the Fire and Ice Party hosted by Lyceum Media. The party was specifically set up for the online casino industry. Industry insiders were tired of being snubbed at other casino events and decided they needed a gala all to themselves. They also set up to be the envy of the casino party world. Each year, the Fire and Ice party has grown. This year organizers are promising a night of “Bacchanalian Decadence.”

Over the past years Lyceum Media has had some help in the way of sponsorship for the party. This year is no different. Everyone wants to attend Fire and Ice and/or have their name attached to the night dedicated to the online casino industry. Recently Fire and Ice has added another name to the list of sponsors INTRALOT Interactive. INTRALOT Interactive is a subsidiary of INTRALOT Group and partner CyberArts. They will be hosting their first VIP event at the party. Lyceum Media is excited to add new companies to their event. It is, after all, all about the networking…and partying.

This years party, held at the Gilgamesh Bar, is a throwback to the mystic and wild festivals called the Bacchanalia. The Bacchanalia were in honor of the Roman god Bacchus who was the god of wine and revelry. He was the party god. This year his graces go out to the online casino industry. “We have pushed the boundaries this year and unleashed our wild side,” exclaimed Fire and Ice event producer, Jodie Thind. She went on to say to INTRALOT and other sponsors, “A huge thanks on behalf of everyone who will attend goes out to the sponsors.”

Fire and Ice is the party of the year. Hollywood may have its Oscar after parties, and Times Square has thousands of people on New Years Eve, but the online casino industry has Fire and Ice, which just may beat them all.

Tags: casino, gambling, online