During the difficult economy, companies are trying to find ways to pull themselves out of their current debt and plan for their future goals. One company in particular has set its sights on its future goals and began taking proactive steps to achieve. PopCap Games has set out to raise money from investors for future funding and future projects. One firm in particular has responded to their needs as Meritech capital partners has assisted in raising $22.5 million towards future investments for the online company.
PopCap games has made its name to a popular online slot game known as bejeweled. This game has become popular throughout the Internet through social networking sites and mobile gaming devices applications. The game has been played over 1 billion times and continues to be one of the top popular games available today. Due to the success of this game, and the longevity of the company which holds 240 employees and has been around for over 10 years, PopCap Games will continue to be on the innovative side of online gambling as it prepares itself for future investments.
In a statement made by Rob Ward, managing director of Meritech, “PopCap is arguably the most unique video game company on the planet.” This shows how one small company can be innovative and spark energy throughout the gambling market by creating one simple game to draw in more users. It prides itself on its universal appeal by creating games that are simple for the user’s to understand and easy to manipulate. Although they provide an easy to play, they do not sacrifice when it comes to high entertainment value. “We’re excited to have additional working capital that lets us be more aggressive with our expansion into social media and reaching new geographies,” said David Roberts, Chief Executive Officer for PopCap.
