TabCorp , the Australian gambling and entertainment group continues to grow its network by adding new partners and striking new deals. Recently, it has acquired Sky Racing media as a way to reach out and attract new clients. This newly formed partnership has allowed them to sign a new deal with FoxTel Tv and AuStar. These two new acquisitions will then expand their network by adding new channels to their existing market.
For accessing more channels for the gambling market, the company can now be strategic about placing their horse racing events in specific markets as well as in hotels, clubs and in viewers homes. With their arsenal of channels, they can provide a variety of sporting events for gambling players. According to a statement from TabCorp, “The launch of the new Sky Racing channels forms part of TabCorp’s long-term strategy to expand racing choice for its customers and to provide a superior showcasing service.”
TabCorp has been providing this service since 1994 when it first began on the Australian Stock exchange. Its focus has been on gambling as well as creating an entertainment experience for the customers and support throughout the community. Their expansion has led them to take on Star City and Jupiters casinos, TAB, Tabaret, Keno, Luxbet and TAB Sportsbet, giving them access to millions of customers every day. By owning the hotels and casinos, as well as the television channels can’t air able to market to a broader base of customers and provide a wider range of services for horseracing enthusiasts and punters. According to the report, TabCorp has discovered that what punters and customers really want is a larger variety, therefore they have focused their time and energy and money into expanding their outreach and bringing in a large amount of variety. Currently TabCorp employs over 11,000 people in three basic units of the company, casinos, wagering and gaming.
