William Hill has been tackling the gambling market this year, and they have not finished making a name for themselves. Recently they have paired up with numerous partners to help grow their brand and expand their network throughout the globe.
The online market is securely wrapped in the fingers of William Hill as they have recently paired with banking transaction companies and innovative developers for online gaming in an attempt to continually innovate and expand the ideas for online players.
Now William Hill has tackled yet another giant by becoming the official sponsor for La Vuelta A Espana 2009. This event pulls away from the traditional gambling market and moves to one of the top bicycle races around Spain.
“This is a tremendous honour for WilliamHill.com,” said Ricardo Carioni, Spanish Territory Manager for WilliamHill.com.
The new event sponsored by William Hill is one of the top three bicycle races. It stands in great company with the Tour de France, and the Giro D’Italia. “We understand and respect the history of La Vuelta and, more particularly, the passion that it ignites within the cycling community. The coverage of La Vuelta is far reaching and provides for strong brand visibility across multiple television networks right across Europe for three solid weeks.”
“We are delighted to have reached an agreement with WilliamHill.com,” said Pablo Lopez-Barajas, Commercial Director for La Vuelta.
The online sportsbetting portion of WilliamHill.com will be featured on the green jersey that is awarded to the leading spirit rider of the race. “The involvement within sports sponsorship from leading companies in new business sectors shows what a great sporting environment Spain is enjoying at the moment and particularly the sport of cycling and La Vuelta.
“WilliamHill.com is one of the most respected brands in its business and we appreciate the trust that they have in our sport as a means of expanding within Spain.”
